About us section examples
12 about sections from real websites, picked by hand from the 130+ in 
regards, each with a note on what it does well.
Updated
An about section says who is behind a site and why it exists. On a studio’s home page it is a paragraph between the work and the contact details; on a product’s, it is the mission. Most say the same three things in the same grey paragraph.
These are the ones that say it in a way you remember. We picked them from the 130+ about sections in regards, which come from 320+ websites chosen for how they look, and sorted them by the move each one makes: one statement set big, a picture that carries the idea, a letter signed by the people who wrote it, and the people themselves.
Each screenshot opens the site’s page on regards, and each note says what to take from it. To find more like one of them, search for it the way you would describe it: the type, the picture, the colour, the tone of voice.
The statement, set big
One paragraph or one line, set large and given room. It works when the sentence is worth the size, and when the type has an idea of its own.
One sentence about what we eat, set in a heavy, tightly leaded grotesk across a whole cream screen, with one line still grey, as if the words were filling in as you read.
The studio in one paragraph, set large, with the colour of the words drifting from near-black to pale khaki and back again down the lines.
One sentence a screen in a white serif on black, beside layered contour shapes that look cut from paper. The next sentence waits a screen below.
A picture that says it
A photograph, a film or an image chosen to carry the idea, with the words kept short beside it. The picture is the part people remember.
The mission in two lines of white over a photograph of two trucks crossing a dune at sunset, then one sentence on what the company is for and a button to watch the film. The landscape makes the promise.
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Lore Bathing Club lorebathingclub.com ↗
“Hot.” in a white serif over film of a fire in the woods, and opposite it “A bathing club?” in big serif capitals, answered in two short paragraphs.
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Lunetterie Générale lunetteriegenerale.com ↗
A full-width film clip, grainy and edged like a strip of film, of hands working the arm of a pair of glasses, with “Made in Japan” small in the middle. The craft is the about.
A letter, signed
Someone behind the product explains it in the first person, as a note with a name at the bottom. It reads as honest when it looks like a letter, not a press release.
Why the app exists, typed in a monospace face inside one bordered dark panel, then closed with a handwritten signature and a small photo of the person who wrote it.
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The launch letter set as issue one of a printed newsletter (“Inside Iris, Vol 1, No 1”) on a desk in dappled leaf shadow, seen small, then close enough to read.
Plain text from the founder, signed “Jack”, with a running joke: the count of challenges crossed out and raised again and again, up to seventeen. It reads like a person because it is one.
The people behind it
Faces, names and a few honest lines about who does the work. Studios and freelancers live on trust, and a real photograph earns it faster than any claim.
Small Talk Studio smalltalkstudio.biz ↗
The two founders photographed with a flash in their studio, set large on a wide cream page, with a short paragraph of small serif text off to one side saying who they are.
The two co-founders on a leather sofa in a small photograph, their story in plain small type beneath, beside a much larger photograph of a gallery room with a sculptural table under track lights.
A heavy three-line headline, a short bio with its links underlined, and a candid street photograph captioned with what he enjoys outside work: travel, wine, house music.
Search for more like these
Describe what you have in mind the way you would to a designer. Every search runs across the whole library.
Questions
What should an about us section say?
Who you are, what you do and why, in that order and in as few words as you can. The ones here add one thing a visitor will remember: a statement set big, a picture, a letter in the founder’s own voice, or the faces of the people doing the work.
How long should an about section be?
On a home page, a paragraph or a single line; the full story belongs on a page of its own. The letters here run longer because they read as one person talking, and that is the reason to read them.
Should an about section show the team?
When the people are what a client is hiring, yes: studios, freelancers and small shops earn trust with real faces. Use photographs that look like the place and the people, not stock, and let them be large. A product company can let a picture of the idea do that work instead, like the second group here.
Where can I find more about section examples?
Search regards for the one you have in mind, in plain words: “founder letter with a signature”, “mission statement in a big serif”, “about section with a team photo”. It searches 130+ about sections, and every other part of the page, from 320+ hand-picked websites by how they look, and your AI agent can search them too, over MCP.